In this unit, students will explore the fascinating world of marketing and branding through the lens of David Ogilvy, the Father of Advertising. From the basics of defining a brand to creating persuasive advertising campaigns, students will learn how to effectively communicate with their target market using a variety of marketing strategies. Through scaffolded lessons, they will gain hands-on experience in crafting slogans, designing visual elements, and selecting the right channels for their product. Students will develop essential language skills in English, focusing on grammar (infinitives, gerunds, and modal verbs) and vocabulary related to advertising. By the end of the unit, they will be able to create and present a fully developed brand campaign, demonstrating their understanding of both marketing principles and effective communication. This unit emphasizes the importance of creativity, strategic thinking, and clear, persuasive writing—key skills for any budding marketer.